Originally from Southern California, veteran fashion and celebrity photographer Michael Gaylord has spent the last 10 years globetrotting the world working for some of the most renowned international fashion magazines. Michael Gaylord dynamic style and knack for consistently producing great photography has made him one of the most sought-after fashion photographers in the industry. Boasting an “A List” of “Who’s Who” clientele, including supermodel Caroline Murphy and celebrities such as Cameron Diaz, Heidi Klum, Angelina Jolie and All-Star Basketball player Lisa Leslie, Michael’s high-profile images have graced the covers and editorial pages of magazines worldwide. His time spent building strong relationships with the fashion community has garnished the attention of some of the world’s most trend-setting, fashion editors. Accumulating an impressive list of advertising and editorial clients such as cosmetics giants Almay and Nivea, international versions of Elle and Vogue, Cleo, Shape and industry icon American Photo, Michael Gaylord derives his inspiration for photography from an exploration into the worlds of Art and Commerce.
Michael Gaylord says “It is always amazing to see how the world is shaped by photographic images. Everywhere you look, photographs are constantly stimulating us and sending us messages. The camera has to be the greatest invention of all time.”
Michael Gaylord recognizes that in an Industry where the purpose of a portfolio is to visually convey and enhance a model’s viability in the commercial market, fulfilling this is vitally important. Michael Gaylord vast experience in working with new talent has contributed to the creation of countless portfolios of aspiring models at some of the worlds’ top modeling agencies. Confident of his abilities to capture the best in everybody, Michael is comfortable working with models new to the Industry and who may be in front of the camera for the first time.
Quoting top Modeling Agent Robin of Ford Models. “Michael is the greatest. I feel very comfortable sending new models to shoot with him. They always come out with great pictures.”
Having returned to Los Angeles where he now resides, Michael’s preference for shooting outdoors is being gratified. Southern California presents the perfect opportunity for outdoor location shoots in a wide variety of locales year round. Within minutes, you have the mountains, the desert, and the beach to choose from for a shoot. Recognizing the sudden rise and explosion of fitness and figure modeling, Michael is now setting his sights on the fitness industry.
In his own words, “Fitness modeling is part of a lifestyle. I have the greatest admiration for the commitment and dedication it takes these athletes to reach pinnacle points in their careers. The competitions I have attended are producing tip-top athletes. I believe that my dynamic approach to photography with style and technique will lend itself well to the fitness industry. I recognize the need for better photography and will be able to accommodate the niche.”
As always, Michael is sure to garnish the attention of Industry leaders as he embarks on his new journey down the road of fitness.
Posts Tagged ‘Fashion Photographers’
Michael Gaylord Photographer Extraordinaire
Monday, April 27th, 2009Business Skills For Careers In The Fashion Industry
Tuesday, April 21st, 2009If you have even a slight interest in fashion, the industry may offer what you need to have an engaging, exciting career. This industry caters to a range of interests, including fashion photography, merchandising, marketing, buying, fashion stylists, and fashion design.
Some have what it takes to survive in the fashion industry. Some don’t. Some say success in fashion depends on talent, others sure will power. One thing is for sure- very few make it to the top echelon of fame and fortune to design fashion couture. But one may succeed in the fashion industry on a smaller scale.
Merchandising, marketing, and buying skills will most likely be the part of the same job description, unless you work for a large company that can afford to employ specialists in each area. A fashion merchandiser makes sure a storefront puts on a strong front. They are in charge of the presentation of items- the placement of clothing on mannequins- what jewelry highlights which outfit, for example. A fashion merchandiser is a trend spotter in a sense- they keep up on latest trends so they may know what to stock the store with.
Fashion merchandising requires more than a knowledge of what’s hot in fashion. A merchandiser must also be business savvy- they have to make sure the clothing bought by the store is in the target customer’s price range, that the store itself can afford to purchase the clothing at a certain price, and how much of the clothing will sell. And a merchandiser will need a few marketing tricks up his or her sleeve. A fashion merchandiser must also know how to negotiate with the suppliers of the clothing. Negotiating skills involve excellent communication and possibly ability to wheel and deal.
Fashion photographers must have the best job in the photography business. The high end photographers get to meet famous people. Fashion photographers must go where the shoot is, so they may take many expenses paid vacations.
A fashion stylist is the bridge between fashion and psychology. Stylists match clothing to people’s personalities. A good stylist is able to ensemble an outfit that will list the spirits of the wearer. A fashion stylist may work for individuals and prepare outfits for special events and occasions, or they may work for television shows or on a movie set.
Fashion styling requires pure talent. A stylist must choose clothing that is a flattering color as well as the right fit and shape to flatter the individual’s body type.
An entrepreneurial nature is a bonus in the fashion industry. Many jobs require you to work for yourself and your success will depend on your ability to market yourself. An entrepreneur must be self-motivated and able to network socially.
The fashion industry is always changing. This makes for a lot of work for someone working in this field, albeit a perfect field for anyone who becomes bored easily! Competitiveness and creativity are perfect personality matches in fashion related occupations. If you have what it takes the fashion industry has a lot to offer.
Fashion Industry Boost Digital Photographers
Saturday, March 7th, 2009Working on digital fashion photography runs far off different than doing photos on films and television footages. The ultimate aim to capture every inch of details in the ramp; serving to focus the figures of the beautiful people donned in the most magnificent, fancy, weird, wild, and most outrageous fashion outfits, creates new sensitivity to multiple tasks in digital photography, with aims to capture the many aspects necessary to cater acceptance in global fashion trends.
Fashion capitals of the world such as Paris, London, and New York are full of designers allowing digital photographers to flourish. They linger around in make-believe world where a meticulous change in fashion is a vogue each year, as changes in designer’s creation covers every aspects in motif, hairstyles, touch (designer’s), color, and everything that goes with fashion culture of the moment.
While the digital fashion photographer circulates in high-end ease, filled with luxury, glamour, and beauty, he compensates position to get into a profession that is not as simple as you think, it is. Everything demanded of the glamour world is a vital move to make photography finish, its best in coping with fashion’s best photographs.
Points to Consider When on Ramp Shooting
1. Take time to concentrate
2. Be sure your camera is on hand always
3. Define your objective
4. Embrace the opportune moment
5. Visualize on how you could put up interesting elements on your picture to make it unique and interesting
6. Set your goals
7. Use different angles and distance for each shots
8. Apply contrasts by giving sharp emphasis and blurry parts over your pictures
9. Compose your subject
10. Pay attention to variety
11. Put emphasis to lines and shapes of interest
12. Create an impression that you are relaying information to your viewers
Always be aware that whatever output you’ll deliver from photo sessions determines the readiness, care and awareness of numerous important tips to remember before taking out your time on getting pictures.
Factors Surrounding a Successful Digital Fashion Photograph
1. Lighting – (a) Midday reflectors and curtains are a must, (b) if in low light, without flash, hold a firm grasp of your camera, or use tripod, (c) position lights at 45 degree angle to the left or right side of your subject, (d) avoid glares, otherwise, use polarizing filters, (e) never expose the entire photograph, underexpose other parts, (f) if subject’s dimension is important let the light comes from the right and left of your subject.
2. Harmony in Color – Use background materials to emphasize color and tint. Use filters, see-thru transparency, reflectors, and diffusers to devaluate or neutralize strong colors. Use white and gray for backgrounds.
3. The Artist Eye of a Photographer – As an expert in picture taking, others can’t see what you see. Amateurs pay importance to the subject and not the background. It should relate each other.